The NBA on ESPN is Happening Now.

Every year there’s a new season of the NBA. Boring right? WRONG! Every season is a new beginning. A blank canvas. A story that hasn’t yet been told. 

So we came up with a new brand platform that celebrates that NOT KNOWING is where the fun is and that ESPN is the definitive place where it all goes down.

The NBA on ESPN is happening now. That’s a fact and everything else is up for grabs.