What’s your deal anyway?

Great question! My deal is mostly art direction. I say mostly because I love writing too. I wrote sketch comedy at the UCB and other places in NYC for quite awhile. I direct things now and again. I love fun ideas and figuring out how to express them, whether that’s a doodle or a chunk of copy or a power ballad.

Let’s talk art direction.

Sure thing. I love it. For me it’s about controlling and crafting an aesthetic. I love the entire process, from dreaming about concepts to casting the right collaborators to getting into the nitty gritty details of edits and motion graphics. And it’s even better that I get to do it as part of a team. It’s just like being in a garage rock band. Except instead of a garage it’s a downtown office. And instead of making rock ‘n roll, we’re making marketing materials for various brands and corporations. But you know what? It’s great. I love that I get to do this as a job.

Now to the important stuff. If you were a celebrity which celebrity would you be?

I relate so hard to the Hamburglar.

Do you have a hot take ready for us?

I think True Detective Season 2 is good. No irony. I like it.

Booooooooo! Why would you put that out there for people to read???

Because I’m the Bad Boy of Advertising. 😈

Yuck.

Say something about your creative process just so we can move on.

I get the brief. I hang out with my partner and we do the brief. I photoshop a bunch of stuff. Meetings, meetings, meetings... Production time! Now I’m in the edit asking the editor if they can “play it down one more time” a lot of times. Boom! We’ve shipped a campaign.

Wow. That’s inspiring. Do you want to leave us with any final thoughts?

Robble robble.